Spending on Brand Awareness Increases Sales. Period.

“What’s the ROI of an impression?” No matter if they’re seasoned marketers or bootstrapped founders, this is a question I hear from clients all the time. It comes up a lot. Listen, I get it. I’ve asked myself the same thing. Why are we advertising, if not to drive sales? Here’s the thing. Putting money into awareness is putting …

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Proper Planning and Adaptation will be Critical for Franchisees in 2019

At the close of 2018 Bloomberg reported in the article, “American Chain Restaurants Had a Tough Year and 2019 Looks Worse,” that chain restaurants in the US could be facing a tough year ahead. This is a continuation of a weaker 2018 with franchise restaurants seeing slower customer traffic, giants like Starbucks closing down locations, …

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Subway plans to overhaul their initial Franchisee Expansion

As we hurtle towards the end of 2018, it’s time to look back and reflect on some of the big franchise stories of the year. Earlier this year franchise giant Subway made the headlines when they implemented an aggressive restructuring program, closing or consolidating hundreds of stores across the US. Subway is one of the …

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Private Equity Is Buying More Franchise Systems – Here Are The Key Legal Issues They Are Looking At

Attracted by the credible promise of a stable revenue stream in the form of franchisee-paid royalties and limited capital investment, private equity investors’ interest in acquiring franchise chains has been increasing. The examples are too numerous to list, but include the March 2018 Qdoba Restaurant Corporation sale to Apollo Global Management, LLCfor about $305 million; and …

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Top common pitfalls of owning a franchise and how has Transblue made those Positive

If you’re looking to become a business owner, buying a franchise might be your ticket to self-employment. Rather than have to come up with a unique business idea and map it out, by buying a franchise, you’re simply piggybacking on the success of an already established brand. It’s a great way to take the leap …

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