Further Reading

Franchising can help veterans transition to the civilian world

Another Veterans Day has come and gone, but businesses can do their part to honor the service of veterans of the U.S. Armed Forces every day. After serving their country, veterans deserve to be honored for their sacrifice and commitment. Business executives can offer veterans opportunities to thrive and excel, encouraging and honoring them for …

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Tension Escalates Between 7-Eleven Corporate & National Coalition of Franchisees

NCASEF’s board of directors took a vote of No Confidence in the management of 7-Eleven Inc. 11/19/2018- The National Coalition of Associations of 7-Eleven Franchisees (NCASEF) is planning to skip its parent company’s annual conference for the second consecutive year. An overwhelming majority of NCASEF’s board of directors voted to skip the 2019 7-Eleven Experience, …

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Subway plans to overhaul their initial Franchisee Expansion

As we hurtle towards the end of 2018, it’s time to look back and reflect on some of the big franchise stories of the year. Earlier this year franchise giant Subway made the headlines when they implemented an aggressive restructuring program, closing or consolidating hundreds of stores across the US. Subway is one of the …

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Spending on Brand Awareness Increases Sales. Period.

“What’s the ROI of an impression?” No matter if they’re seasoned marketers or bootstrapped founders, this is a question I hear from clients all the time. It comes up a lot. Listen, I get it. I’ve asked myself the same thing. Why are we advertising, if not to drive sales? Here’s the thing. Putting money into awareness is putting …

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Proper Planning and Adaptation will be Critical for Franchisees in 2019

At the close of 2018 Bloomberg reported in the article, “American Chain Restaurants Had a Tough Year and 2019 Looks Worse,” that chain restaurants in the US could be facing a tough year ahead. This is a continuation of a weaker 2018 with franchise restaurants seeing slower customer traffic, giants like Starbucks closing down locations, …

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