Franchise

Ben & Jerry’s Highlights what makes a Successful Franchisee

Just like in any company setting there are good employees and not-so good employees. The same rings true for franchises, there are good franchisees and not so good franchisees.  Franchisors have been looking into data that highlights which franchisees are more profitable than others, and the character traits correlated with this difference.  At Ben & …

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Franchisees Band Together to Form First McDs Franchise Association

This article is a continuation of an article we posted 2 weeks ago ( which you can read by clicking here.) After the much publicized meeting of 400+ McDonald’s operators in Tampa Florida,the franchisees agreed to form a self-funded advocacy group representing franchisees. The newly formed association is called the NOA or National Owners Association.  It …

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Creating a Local Franchise Marketing Strategy

  Creating an Effective Local Franchise Marketing Strategy is best done when it is a collaborative effort.  This effort is between the franchisor and the respective franchisee. Franchisors nowadays use the internet and social media to strengthen their marketing and brand. This can boost lead generation and sales at both the national and local level. However, it’s next …

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Franchises and Training

Investing in a Franchise requires more than time and money, one needs to believe in the product or service that is the focus of that business. But owning the business means nothing if you are not trained how to efficiently sell your goods. Not all Franchises and Franchisors are created equal. When comparing franchise opportunities …

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