Integrating Social Impact into a Franchise Brand

Social Impact for a Franchise Brand

Franchising extends past the common fast food chain for years now.  Franchises begin in almost every business sector has a replicable business model, especially the service business.  The future of franchising may well include leveraging the network to address growing numbers of pressing social issues. The combined effort of franchise networks focused on a cause has a higher chance of moving the needle and resulting in positive outcomes.  Franchising models’ unique sphere of influence of each owner locally. Which, when done effectively, can enhance or even redefine the meaning of the brand.  For example, a franchise dedicated to a cause nationally can focus on issues that are present in that community, but may not be present in other communities. This all unites as a strong franchise brand. Ready for new aspiring entrepreneurs.

A good example of this is Tony Lamb, founder of Kona Ice, who has launched a franchise fleet of over 1,000 mobile shaved ice trucks across the U.S. in a short amount of time. The franchise network has collectively generated over $60M for charitable organizations through “giveback events” during their ramp-up and growth.

People all supporting a plant / Franchise Brand

A vehicle for delivering shaved ice and doing charity.

“We have made the giveback aspect of the business an integral part of who we are as a brand, and emphasize to our franchisees the importance of getting involved in the community and giving back,” says Lamb, “and our franchisees have responded, doing more than we ever imagined.” Providing franchisees with fully developed collateral materials and support takes the guesswork out of participating at the local level. This is the type of leadership franchisees should expect from their franchisor, and the results speak for themselves.

Read more about Franchising and Giving back here

Learn more about the TransBlue Franchise Opportunity

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