Creating a Local Franchise Marketing Strategy

  Creating an Effective Local Franchise Marketing Strategy is best done when it is a collaborative effort.  This effort is between the franchisor and the respective franchisee. Franchisors nowadays use the internet and social media to strengthen their marketing and brand. This can boost lead generation and sales at both the national and local level. However, it’s next …

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Franchises and Training

Investing in a Franchise requires more than time and money, one needs to believe in the product or service that is the focus of that business. But owning the business means nothing if you are not trained how to efficiently sell your goods. Not all Franchises and Franchisors are created equal. When comparing franchise opportunities …

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Jack in the Box Franchisees Seek New Leadership

After years of discontent ‘Jack in the Box’ Franchisees and unwillingness to listen to their stakeholders, the CEO Lenny Comma and the rest of the Jack in the Box leadership team is being pressured to step down.  Franchisees which represent roughly 40% of total restaurants, are banding together and preparing for legal measures against the corporation. …

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Franchisees pressure McDonald’s for more help with growth

McDonald’s Corp. franchisees are joining forces this week to pressure their Franchise holder. Franchisees want help with their cash flows and profits. Following the burger giant’s own pressure on Franchisees to update their restaurants through rebuilding and remodeling. Franchisees of McDonald’s (NYSE:MCD) are planning said meeting this Wednesday where they’ll consider forming a union in order …

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Why Training is Important

No matter your profession, training is critical.  It is the investment an owner makes to improve employee’s skill levels, understanding of assigned tasks, provide consistency in the workplace and give background information about previous lessons learned.  Training also improves employee satisfaction and confidence in what they produce or how they sell your product. All companies …

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