Archive: December 2018

On December 24th, 2018

What is the Power of Brand Awareness?

Brand Awareness Everyone knows what the McDonald’s logo looks like and what the “Golden Arches” represent. No matter where you go in the world, if you set foot inside a McDonald’s, you can order a Big Mac or Quarter Pounder and know exactly what it’s going to taste like. Established brand awareness, reliability, and uniformity ...

read more
On December 21st, 2018

Why is the Strength of the TransBlue Academy Important?

The Strength of the TransBlue Academy When you buy a franchise, you’re paying for the right to use the franchisor’s proprietary systems. Some of these include their marketing systems, computer and software systems, inventory management systems and more. Our TransBlue Academy is geared towards helping YOU achieve your dreams. But you won’t be able to ...

read more
On December 20th, 2018

Working Together For Digital Marketing Strategy Success

Digital Marketing Strategy Success The franchisor-franchisee dynamic is one of the most unique relationships in the business arena. The franchise model requires unification while also encouraging autonomy, and that can be a complicated environment to maintain. Coordinating marketing initiatives within that model can be particularly challenging. But if both parties wish to succeed, they must ...

read more
On December 19th, 2018

Why is a Good Franchise Support System Important?

Here’s why you need a good franchise support system If you choose the right franchise business opportunity, you’ll have a good shot at being successful. But, you need a good franchise support system to help you garner success. But, let me be a little more specific about “the right franchise opportunity.” For an opportunity in ...

read more
On December 11th, 2018

5 reasons to buy a new Franchise

1.You’re buying a proven system which means you don’t have to learn from all of the mistakes that you would make as a new business entrepreneur. Having a proven system allows you to benefit from the lessons that have already been learned by the franchisor this will save you tens of thousands of dollars in ...

read more
On December 3rd, 2018

Tensions Rise: National Coalition of 7-Eleven Franchisees and Corporate

National Coalition of 7-Eleven Franchisees is Making a Statement NCASEF’s board of directors voted of No Confidence in the management of 7-Eleven Inc. 11/19/2018- The National Coalition of Associations of 7-Eleven Franchisees (NCASEF) plans to skip its parent company’s annual conference for the second consecutive year. An overwhelming majority of NCASEF’s board of directors voted ...

read more
On November 29th, 2018

How to Expand and Grow your Investment

How to successfully utilize your investment to expand and grow Trying to expand and grow your investment is something that all franchise and business owners try to do. Keep reading for tips on how to accomplish this feat! 1. Utilizing Capital will help grow your Investment The most common barrier to expansion faced by today’s ...

read more
On November 28th, 2018

Veterans and Franchising, Helping Veterans Transition to the Civilian World

Another Veterans Day has come and gone, but businesses can still do their part to honor veterans. After serving their country, veterans deserve to be honored for their sacrifice and commitment. Business executives can offer veterans opportunities to thrive and excel, encouraging and honoring them for their service. Veterans often find the transition from the ...

read more
On November 21st, 2018

Growing your Business through Franchising

Growing your Business, and how to do it! What would motivate a company to select the franchising model for company growth?  Most people will consider franchising a large and unfamiliar undertaking.  It’s certainly easier to interview and hire managers for each new location and work them through your standard system, teaching them how you run ...

read more
On November 19th, 2018

Jack in the Box Franchisees See Another Battle with Their Franchisor

Jack in the Box Franchisees argue with Franchisor Jack in the Box franchisees on Monday filed a complaint with California regulators, alleging they are potentially in danger of losing their leases because of a new way the San Diego-based burger chain has restructured its real-estate portfolio. The National Jack in the Box Franchisee Association, which ...

read more