FOR FRANCHISE INFO CALL (866) 473-3499

Archive: January 2019

On January 23rd, 2019

Spending on Brand Awareness in Marketing Increases Sales

Increase sales by spending on brand awareness in marketing “What’s the ROI of an impression?” No matter if they’re seasoned marketers or bootstrapped founders, this is a question I hear from clients all the time. It comes up a lot. Listen, I get it. I’ve asked myself the same thing. Why are we advertising, if not ...

read more
On December 20th, 2018

Working Together For Digital Marketing Strategy Success

Digital Marketing Strategy Success The franchisor-franchisee dynamic is one of the most unique relationships in the business arena. The franchise model requires unification while also encouraging autonomy, and that can be a complicated environment to maintain. Coordinating marketing initiatives within that model can be particularly challenging. But if both parties wish to succeed, they must ...

read more
On November 9th, 2018

With Practices With Your Franchise Email

Best practices for your franchise and email In today’s fast-paced world, email is used for everything. We get email on our phones, tablets, computers and many other devices. You just purchased a new franchise, and emails are coming in nonstop, making it difficult to manage all the work associated with starting a new business. So ...

read more
On October 31st, 2018

Local Marketing Strategy for a Franchise

How to create a Local Franchise Marketing Strategy Creating an Effective Local Franchise Marketing Strategy is best done when it is a collaborative effort.  This effort is between the franchisor and the respective franchisee. Franchisors nowadays use the internet and social media to strengthen their marketing and brand. This can boost lead generation and sales at both ...

read more