Increase sales by spending on brand awareness in marketing “What’s the ROI of an impression?” No matter if they’re seasoned marketers or bootstrapped founders, this is a question I hear from clients all the time. It comes up a lot. Listen, I get it. I’ve asked myself the same thing. Why are we advertising, if not ...
read moreDigital Marketing Strategy Success The franchisor-franchisee dynamic is one of the most unique relationships in the business arena. The franchise model requires unification while also encouraging autonomy, and that can be a complicated environment to maintain. Coordinating marketing initiatives within that model can be particularly challenging. But if both parties wish to succeed, they must ...
read moreBest practices for your franchise and email In today’s fast-paced world, email is used for everything. We get email on our phones, tablets, computers and many other devices. You just purchased a new franchise, and emails are coming in nonstop, making it difficult to manage all the work associated with starting a new business. So ...
read moreHow to create a Local Franchise Marketing Strategy Creating an Effective Local Franchise Marketing Strategy is best done when it is a collaborative effort. This effort is between the franchisor and the respective franchisee. Franchisors nowadays use the internet and social media to strengthen their marketing and brand. This can boost lead generation and sales at both ...
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