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Archive: November 2018

On November 30th, 2018

An Economic Snapshot of the 2018 Holiday Season

2018 Holiday Season Economic Snapshot Anybody watching their 401(k) knows the market is down, but there are plenty of positive economic indicators to be thankful for, as Thanksgiving ushers in this year’s holiday season. Notably, gas prices are low, unemployment claims are at generational lows, and housing starts for both one-unit and two-plus-unit structures are ...

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On November 21st, 2018

Growing your Business through Franchising

Growing your Business, and how to do it! What would motivate a company to select the franchising model for company growth?  Most people will consider franchising a large and unfamiliar undertaking.  It’s certainly easier to interview and hire managers for each new location and work them through your standard system, teaching them how you run ...

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On November 16th, 2018

What Should a Franchisee Look for Series: Part 3 – TransBlue Franchise

Part 3: Customer Service from the Franchisor So, I have spoken about examining a Sales Training program and an Operational Training program. You have done your homework, and you feel great about being set up to start your new franchise with all this new training under your belt. But let’s get real here, life will ...

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On November 14th, 2018

Franchising success with Quiet Leadership

How Quiet Leadership leads to success in the business word In the early days of franchising, the mission was clear: Franchisors make their success off the success of their franchisees. Today, that premise is hard to find in many convoluted franchise business models, which are present to would-be-buyers in franchise disclosure documents. Many are over ...

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On November 13th, 2018

How does Support look, for a Franchisee?

Support is needed for any franchisee Support for a franchise is key to the Franchisee’s success at every level. A multitude of variables surrounding Franchisee support from the Franchise HQ can be an integral factor in success. This includes aspects surrounding a Proven System, Ongoing Training, Vendor and Client Procurement, Marketing Assistance, Available Resources, and ...

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On November 8th, 2018

Ben and Jerry’s Franchise, and What Makes Franchisees Successful

Ben and Jerry’s franchise, and franchisee success Just like in any company setting, there are good employees and not so good employees. The same rings true for franchises, there are good franchisees and not so good franchisees.  Franchisors have been looking into data that highlights which franchisees are more profitable than others, and the character ...

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On November 7th, 2018

What it Means to Franchise a Business

What it Means to Franchise a Business and why it benefits you Legally speaking, what it means to franchise a business is pretty straightforward. A business provides an outside entity the rights and licenses to work as a representative of that business. This is typically through an equity position and governed by established rules.  But ...

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On November 5th, 2018

Franchisees Unite to Form First McDonalds Franchise Association

Franchisees form first McDonalds Franchise Association After the much publicized meeting of 400+ McDonald’s operators in Tampa, Florida, the franchisees agreed to form a McDonalds franchise association representing franchisees. The newly formed association is called the NOA or National Owners Association.  It would be the first franchisee association in McDonald’s history. This unification of franchisees ...

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On October 31st, 2018

Local Marketing Strategy for a Franchise

How to create a Local Franchise Marketing Strategy Creating an Effective Local Franchise Marketing Strategy is best done when it is a collaborative effort.  This effort is between the franchisor and the respective franchisee. Franchisors nowadays use the internet and social media to strengthen their marketing and brand. This can boost lead generation and sales at both ...

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On October 30th, 2018

Franchise Training

Training is crucial to a successful Franchise Investing in a Franchise requires more than time and money. One needs to believe in the product or service that is the focus of that business. But owning the business means nothing if you are not trained how to efficiently sell your goods. Not all Franchises and Franchisors ...

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