Core building blocks of a successful Franchise Opportunity
All franchise opportunities originate from a concept, which is essentially an idea, which forms a nucleus or core around which other business activities are framed. Success primarily depends on how well planned and secure this core is. Making this core as unique as possible is one of the most creative and innovative tasks for an entrepreneur. Theoretically, concepts serve as norms or models, with things fluctuating in some aspects while others remain constant. In restaurants, for example, convenience and service may be more important than the menu itself. McDonald’s concept has quality, value, service and convenience; Domino’s pizza focuses on delivery; Chick-fil-A on family service; and Subway on freshly prepared sandwiches. Although each of these restaurants offer items, and the uniqueness of the products or service makes them different. A stronger concept results in a successful franchise. In addition, it should fulfill the needs of the desired customers to as greater extent as possible. Above all, the concept will not be susceptible to copying if there are unique properties that protect it, acting as a firewall. The core building blocks of a successful franchise opportunity lie within the heart of a franchise.
Discover the rest of the core concepts that make a successful franchise by reading the full article here.
Learn more about the TransBlue Franchise Opportunity
TransBlue has strong core building blocks at the heart of our franchise. Which means we are solid in our foundation. For in-depth details about the Transblue contracting franchise, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.